Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

A strong online presence is essential for professional photographers looking to grow their businesses, and one of the most effective ways to do that is through blogging. “Blogging” might sound a bit old-fashioned these days, but really it just means any website or page that you update regularly. It could be about your clients, your images — or interesting stories about either of those. Regularly updating your website will not only showcase your photography skills but also boost your website's search engine rankings. To drive people to your site, earn customers and make sales. To View More >>

I'm going to be a bit pushy here. Our series on selling albums talks about:  — setting expectations — making it clear you sell them, and why! — making it easy for your clients to buy — not coming across as "pushy or sales-y" etc. I think that's good, sensible stuff — I helped write them, so there's that! — but let's face it, they lack something: ambition. Sales-ambitious or sales-shy? Portrait and wedding photographers come in all shapes and sizes, attitudes and ambitions, but one of the most important things that define them is surely their attitude to To View More >>

When we first launched Print Shop in Workspace people asked, “How do I know which images will sell? And which products?” They're excellent questions — and yes we do have ideas about what works, because we print and create the products! But we can't generalise. Every photographer is different and so is every photographer's work and audience. You need to find what works for you. Let's be clear, this is not expensive. It's not like you're stocking a shop with stuff that might or might not sell. In Print Shop everything will be printed and handmade To View More >>

Albums are a blank canvas on which to express your personal style and taste, and we love seeing the variety that comes through the Bindery. This week's album caught our attention with its brightly coloured graffiti backgrounds and interesting design. When we asked Daniel if we could feature it, he shared with us the humorous, heartwarming story of how the couple first met – as told by them, from both sides. Talk about a meet-cute! It reminded us of something important — "It's not about the album, it's about the photography." … But dig deeper and it's To View More >>